Consistent business growth requires a perfect synergy between product availability, demand planning, marketing and sales activities. It’s not enough just to have a great sales and marketing plan; successful CEOs and managers also recognise that enough products must be available to meet demand when and where it occurs.

Incidents like the Maersk cyber-attack raise serious concerns for many businesses. Max, a business owner and CEO of fast-growing, medium-sized business, is not only worried about his own systems but also the vulnerability of such attacks on their partners’ systems. He knows any such attacks can have a huge impact as he is shipping globally. Any subsequent delay can mean the loss of thousands of dollars due to cancelled orders and loss of sales.

In a digital age, where everyone’s systems are connected and data exchanged electronically, an incident like the Maersk cyber-attack generates a sea of concerns. From shipping giants like Maersk to the Operations Manager of a medium-sized business, everyone is buckling down to keep or regain control of sea freight shipping schedules.